- Section National Advertising misbound, but complete; sections 4. Electric signs and 5. School Promotion without contents. Sm. dam. spot near spine on frontcover.
= Richly illustrated and layout in dashing 1940s style. Extensive advertising manual with a general section, sections on National Advertising, Outside Point-of-sale, Inside Point-of-Sale, Special Promotion. The Coca Cola company was (and still is) a pioneer in advertising methods, which is clearly shown in this amazing manual.