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65 4949 Commercial art Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65 4949 Commercial art  Coca Cola Advertising Manual
65/4949 [Commercial art]. Coca Cola Advertising Manual. N.pl., Coca Cola Advertising department, 1948, various parts, richly illustrated, plate w. movable paper wheel, printed in a limited edition, orig. cl., obl. folio.

- Section National Advertising misbound, but complete; sections 4. Electric signs and 5. School Promotion without contents. Sm. dam. spot near spine on frontcover.

= Richly illustrated and layout in dashing 1940s style. Extensive advertising manual with a general section, sections on National Advertising, Outside Point-of-sale, Inside Point-of-Sale, Special Promotion. The Coca Cola company was (and still is) a pioneer in advertising methods, which is clearly shown in this amazing manual.

€ (1.500-2.500) 1500
€ (1.500-2.500) 1500