112 - 771: Zwart, P.

76 765 Zwart P

76/ 765 Zwart, P. [Reclame]. "r / Uitgave van Nijgh en Van Ditmar N.V. (...)". Specimen leaf (title-page) from the advertising booklet Reclame (Rott., Nijgh Van Ditmar N.V.), 1931, 18x25,7 cm., recto w. letterpress text printed in blue, w. circular cut-out section revealing the letter "r" on the (tipped onto verso cut-out section of) the following page, w. red transparant cellophane pane, verso blank, tipped onto brown paper mount in upper corners.

= Verso mount with mounted printed label "piet zwart mitglied des ringes neue werbegestalter".

Idem. "Het cliché (autotypie) (...)"/ "Nijgh & Van Ditmar N.V. Reclame-adviseurs (...)". Double specimen leaf (consecutive pages), also from the advertising booklet Reclame, 21x56 cm. (unfolded), recto w. photogr. ills. and letterpress text printed in black, orange and blue (verso blank). - AND 1 other letterpress textleaf printed in blue and orange from the same work, tipped onto brown paper mount, w. part of the mounted printed label "piet zwart mitglied des ringes neue werbegestalter".

= Cf. PZ-148f, 194ff, 248f and 291f; Dutch Historical Avantgarde Typography - The Collection Marius Wagner 774; idem - The Collection Johan Venema 717; Lottner p.108; Monguzzi p.80f; Brentjens p.186; Broos '73, p.78f; Purvis p.78; Müller p.102ff.

€ (150-250) 210