77 4868 Eitaku 1843 1890
= A pictorial advertisement flyer for the non-prescription drugs from the drugstore Rakuzendo of Kishida Ginko. The advertisement shows people looking at a stone monument on which the names of three nonprescription drugs of Rakuzendo, are written. Kishida is recognized for using i.a. nishiki-e in his advertisements. Ginko (or Ginkou) Kishida (1833-1905) was a journalist and an early Mejij entrepeneur (i.a. publishing, ice, oil) and became a producer and seller of i.a. eyedrops (also in China). His drugstore, opened in 1875, was the cornerstone of his fortune. He learned to make eyedrops from Dr. James Hepburn, whom he visited to treat him for his eye ailment. From then on Kishida assisted Hepburn on the romanization system for a Anglo-Japanese dictionary Hepburn was working on until its first publication in 1867. The Hepburn romanization system for the Japanese language is still the most used.